2009 CITGO Ad Campaign Showcases Local Marketers,Retailers, Local Stories
Jun 26, 2009
Advertising Campaign Features Marketers and Retailers As The Faces of CITGO
Houston, Tx. – June 25, 2009 – To coincide with the start of the summer driving season, CITGO Petroleum Corporation kicked off its 2009 consumer advertising campaign in June. This year, consumers have extra incentive to pay close attention to the TV, radio and billboard ads as they may see some familiar faces. To highlight the fact that each and every one of the nearly 7,000 CITGO stations is locally owned, the CITGO television, radio and billboards feature real CITGO marketers and retailers from across the country. Eight of these entrepreneurs, representing communities from Chicago to Key West, were chosen to represent the brand and talk about what their local CITGO operations mean to their community.
The fact that each CITGO operation is locally owned and supported by a local fuel marketer means that CITGO retailers have a unique bond with their communities and customers. The 2009 consumer advertising campaign underlines this connection and allows the marketers and retailers themselves to tell their personal stories of the relationships they have with customers, fellow businesses and the local charity and community programs they support. For example, a marketer in Key West, Florida talks about the unique people in her area and how proud she is to serve their individual needs, while a marketer in Corpus Christi, Texas discusses the support he provides to local school children and how his CITGO station helps bring the community together.
The start of the consumer ad campaign coincided with the launch of Fueling Good, a program that rewards individuals who support charity and community programs across the country. People are invited to submit stories of the good they do in their community. Each month, five finalists will be selected for voting by the public at www.FuelingGood.com. The entry receiving the most votes each month will receive a CITGO gift card valued at a year’s worth of gasoline, courtesy of CITGO.
CITGO believes our country is built on unique personalities and a wealth of different communities and cultures. The latest CITGO advertising campaign and the Fueling Good campaign celebrates this and shows how locally owned CITGO operations, as well as motivated individuals, serve the needs of communities across the country.
This summer CITGO is running a mix of television, radio and outdoor billboard ads to engage consumers as they hit the road for family vacations. The consumer campaign complements the ongoing corporate advertising program, which features television and radio spots on national networks and print ads in a range of publications.
Consumers are encouraged to visit CITGO stations as they head out on family road trips this summer and see for themselves the local flair that CITGO retailers bring. As the 2009 ad campaign shows, each location showcases the unique personalities across the country and also provides valuable support to community programs, as well as local and national charities. This visible support highlights a core value of CITGO, by promoting the spirit of volunteerism and active involvement in local communities, all of which is in alignment with the social development principles endorsed by the CITGO shareholder, Petróleos de Venezuela, S.A., the national oil company of the Bolivarian Republic of Venezuela.
To learn more about the positive impact of the nearly 7,000 locally owned CITGO stations across the country, visit www.CITGO.com/StatetheFacts. To find the nearest CITGO location and map those along your next road trip, visit http://www.citgo.com/CITGOLocator.jsp.
CITGO, based in Houston, is a refiner, transporter and marketer of transportation fuels, lubricants, petrochemicals and other industrial products. The company is owned by PDV America, Inc., an indirect wholly owned subsidiary of Petróleos de Venezuela, S.A., the national oil company of the Bolivarian Republic of Venezuela.
For more information visit www.citgo.com
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